film poster DareDevil

 Unlike the other posters I have analysed, this Poster has maintained the common rooftop background that the audience associated with an action, fantasy and science fiction genre film. The colour scheme is made up dark colours main colour that attract the audience to the poster is red.

The main image is of the four main characters of the film. From the left to right, there is Bullseye, Elektra, Matt Murdock/Daredevil and Wilson Fisk / The Kingpin. This allows the audience to relate and to familiarise themselves with characters.

Another way in which the audience can familiarise themselves with the characters and the cast members, is through the use of box office names, like Ben Affleck, Colin Farrell and Jennifer Garner. This allows the audience to identify themselves with who the cast members are, also targets audiences who have enjoyed other film which they have starred in, for example if a part of the audience enjoyed other film which Colin Farrell starred in, such as Hart's war in 2002 and Phone booth in 2002, then they would be attracted to DareDevil through see his name.

There is also a billing block and the director’s name used in the same way and shows the audience the quality of the film.

The poster contains the institution logos and the release date. The institution logos allow the audience to relate to the trailer. Also that the poster be based on action, fantasy and science fiction film it will have a Marvel or DC institution logo which in turn allows the audience to see that the film presents the comic book series.



 

film poster The Punisher

 

 

The Poster has maintained content and recognisable colour scheme that allows the audience to familiarise themselves with the link between the poster and the film itself. The colour scheme used is made up of black, white and red. The title of the film is in red, this is more affective in attracting the audience by the uses of a bold colour.

 

Unlike "The Dark Knight" poster, this poster doesn't have any box office names. This would of helped to attracted a wider audience, allow them to identify themselves with who the cast members are and attract the target audiences who have enjoyed other film which cast members have starred in.

There also isn't any billing block and the director's name used; this would show the audience the quality of the film.
 

The poster contains the institution logos, but not the release date. The institution logos allow the audience to relate to the trailer. Also that the poster be based on action, fantasy and science fiction film it will have a Marvel or DC institution logo which in turn allows the audience to see that the film presents the comic book series.

The main image on the poster is split into two half's, the first being the hero's logo. In this case sinister skull represents The Punisher. This allows the audience to relate to the character. The skull also shows the audience some of the character's personality. Then there is a smaller image of The Punisher, himself. The white colour is used to create mist; this represents how dark this character can be. This can also be seen in its trailer.

 

film posters The Dark Knight

 

The Poster has maintained content and recognisable colour scheme that allows the audience to familiarise themselves with the link between the poster and the film itself. the colour scheme is made up of shades of blues and blacks. However like in the trailer for this film, chaos theory can be seen. in this case chaos is shown through the logo being set on fire, with the use of red, yellow and orange. By this, it attracts the audience to go and see it.

 

 

The poster also uses box office names, like Christain Bale, Heath Ledger, Aaron Eckhart and Michael Caine. This allows the audience to identify themselves with who the cast members are. This also targets audiences who have enjoyed other film which they have starred in, for example if a part of the audience enjoyed other film which Heath Ledge starred in such as "The Brothers Grimm" or " Ned Kelly" then they would be attracted to the "The Dark Knight" through see his name.

 

There is also a billing block and the director's name used in the same way and shows the audience the quality of the film.

 

The poster contains the institution logos and the release date. The institution logos allow the audience to relate to the trailer. Also that the poster be based on action, fantasy and science fiction film it will have a Marvel or DC institution logo which in turn allows the audience to see that the film presents the comic book series.

 

The main image is of the Dark knight in front of a build on fire in the shape of logo that represents him. This stresses its importance to the plot of the film and shows a hint that chaos theory is being used and gives the audience more information into the film. The image also uses clade Levi Strauss binary opposition theory which is link to chaos theory. The link being that the dark knight also known as batman represents order and the building set on fire represents chaos.

 



film magazines

The front cover has maintained a constant and recognisable colour scheme to the magazine. In using black, yellow, red and white, it allows the audience to familiarise themselves with the logo of the magazine, thus attracting them to it. Moreover, the colour scheme seems neat and crisp, creating a presentable, effective tone, in which will entice the target audience. The colours work effectively with one another, allowing each to stand out, again, attracting the reader. Overall the cover is successful in the use of range of colours

The title of the magazine is in the centre of the cover. The recognisable colours and font is itself a clear logo to the magazine. The fact that such colours are echoed throughout the products allows it to find some sort of symmetry, appearing very attractive and professionally. 

 The image used is small, covering almost of the centre of the page. This stresses its importance to the magazine, and giving the audience information on the contents of the magazine. The significance of the icon is further emphasised by its positioning, just covering a bit the title of the magazine. This allows the cover to flow well. An important thing to recognise is that the editing of the image allows it to fit in with the background, no huge contrast in colour difference, which is very appropriate for its positioning. 

The cover contains the typical codes and conventions in which many co-existing magazines hold. This includes the positioning of the title and the image, both of which are significant elements of magazine front covers. The bar code is in the bottom-right corner, this allows the audience to see additional information, such as release date and price.

The additional information on the left and right hand side of the cover is successful in that it doesn't reveal too much of the contents so that the audience is already aware, in fact, quite the opposite.

The text within the cover is used appropriately, particularly in illustrating the main image of the film, Watchmen finally touches down.

The front cover has maintained a constant and recognisable colour scheme to the magazine. In using black, yellow, red, light blue and white, it allows the audience to familiarise themselves with the logo of the magazine, thus attracting them to it. Moreover, the colour scheme seems neat and crisp, creating a presentable, effective tone, in which will entice the target audience. The colours work effectively with one another, allowing each to stand out, again, attracting the reader. Overall the cover is successful in the use of range of colours.

 Just like ‘total film’ the title of the magazine is in the centre of the cover. The recognisable colours and font is itself a clear logo to the magazine. The fact that such colours are echoed throughout the products allows it to find some sort of symmetry, appearing very attractive and professionally. 

The image is made up of three different characters from the film compared to ‘total film’ just using the female character. The positioning of the three figures is of one face forwards and the others facing left and right. This attracts the audience more towards the magazine.  

The cover contains the typical codes and conventions in which many co-existing magazines hold. This includes the positioning of the title and the image, both of which are significant elements of magazine front covers. The bar code is in the bottom-right corner, this allows the audience to see additional information, such as release date and price. The additional information is at the bottom as tag line.

Daredevil trailer

Daredevil is a 2003 American superhero film written and directed by Mark Steven Johnson. Daredevil is based on the Marvel Comics character of the same name, the film stars Ben Affleck as Matt Murdock, a blind lawyer who fights for justice in the courtroom and out of the courtroom as the masked vigilante Daredevil. Jennifer Garner plays his love interest Elektra Natchios; Colin Farrell plays the merciless assassin Bullseye; David Keith plays Jack "The Devil" Murdock, a washed up fighter who is Matt's father; and Michael Clarke Duncan plays Wilson Fisk, also known as the crime lord Kingpin.

In the roughest part of New York city called "Hell's Kitchen", there lives a boy named Matt Murdock and his father, who is a boxer. One day, Matt ran into an industrial accident and become blind after his his eyes were exposed to a toxic chemical, but it also gave hin other supernatural senses. Then , his father was killed by a mysterious figure. Matt, who is now a lawyer by day; he is also, DareDevil who hunts criminals by night. He then, met and fell in love with Elektra Natchios, a daughter of a wealthy tycoon. Has hired another super-enhanced human named "Bulls eye", who always hits his target. To eliminate Daredevil and Elektra. Now, the 2 must stop Bulls eye and the Kingpin.

The opening to the daredevil trailer is different to the ‘Dark Knight’ and ‘The Punisher’. It doesn’t have Todorov theory that a narrative starts as equilibrium. Also that unlike many action, fantasy and science fiction film, it opens with the hero’s logo or trade mark, DD, which stands for daredevil. This allows the audience to understand the character, but also to identify him. This occurs in many trailers like this, but many are mid-way through or at the end. By the logo being at the beginning of the trailer it allows it to be more affective in drawing the audience in. As you can see from the mise en scene in the shot, the logo is centre frame, compared to the police guards. Also the colour of the logo being red, yellow and orange, it doesn’t identify that character as the hero. By this use it draws the audience in even before the trailer has really begun.

This leads on to showing the audience who the film is distributed by, 20^th Century Fox and Regency logo also allows the audience to refer to other film distributed by them. The colour scheme of the second shot is blue and black. This doesn’t symbol the film, by this the colour scheme for the hero, daredevil. After that a fast edit cut to the opening scene.

At 14 seconds into the trailer, the audience gets to identify what may look like the villain, but is the hero. The use of dark colours such as red to represent Daredevil is a good example of Claude Levi Strauss’ Binary Opposite theory. How Daredevil is positioned on the rooftops with angels is also a good example of this, by ‘Devil’ in the title is the opposite to angels. Later at 1 minute into the trailer, another character is identified.

Inter-textual titles between scenes.



 The trailer ends in the classic way that all trailers do, with the title of the film: ‘Daredevil’ used in the Inter-textual titles between scenes and then editing such as fade out and then a fade into the release date. This reveals to the audience so part, but not all. In turn this will lead to the audience wanting to go and see Daredevil.

The Punisher Trailer

The Punisher is a 2004 American comic book action film, it institution logo is Marvel. The Punisher is based on the Marvel Comics character of the same name, starring Thomas Jane as the antihero Frank Castle / The Punisher and John Travolta as the villain Howard Saint, a money launderer who orders the death of Castle's entire family. The film was an attempt at rebooting the character after the failure of the 1989 film of the same name. The Punisher was shot on location in Tampa, Florida, and surrounding environs in mid- to late 2003. The film was directed by Jonathan Hen sleigh.

The story and plot were mainly based on two Punisher comic book stories; The Punisher: Year One and Welcome Back, Frank along with scenes from other Punisher stories such as Marvel Preview Presents: The Punisher #2, Marvel Super Action Featuring: The Punisher #1, The Punisher War Zone, and The Punisher War Journal.

Special agent Frank Castle had it all: A loving family, a great life, and an adventurous job. But when his life is taken away from him by a ruthless criminal and his associates, Frank has become reborn. Now serving as judge, jury, and executioner, he's a new kind of vigilante out to wage a one man war against those who have done him wrong.

After an undercover operation where Bobby Saint, son of corrupt businessman Howard Saint, is killed. FBI agent Frank Castle retires. Howard Saint holding Castle responsible for the death of his son butchers Frank's family during a family reunion and leaves Frank for dead. Burnt out and taunted by memories of his murdered family, Frank sets out to avenge his family, and he becomes a judge, jury and executioner known as "The Punisher".

Unlike ‘The Dark Knight’ trailer, this trailer starts with Todorov theory that a narrative starts as equilibrium. It begins with an establishing shot of a man taking out a guitar in a café. The lighting in the shot is seen to be dark, yet the blinds show the audience that it is light outside. This connotes the café to be an unfriendly area. This shot moves onto the same guy beginning to play, by an edit cut and the small strings used at the same time and leads to the final shot of what may look like the hero looking up towards the man. The sound of the guitar connotes new life; in turn the rise of a legend, also that this soundtrack is used throughout the trailer.

This leads on to showing the audience who the film is made by, Lions Gate Films, this institution logo also allows the audience to refer to other film made by them. The colour scheme of this shot is of a range of different shades of green. This foreshadows what the film’s mood will be like. After that a fast edit cut to the hero’s logo flashes. This allows the audience to relate to this character, and then cuts away to the comic book label of the film.

 The opening scene of the trailer starts with Todorov theory that a narrative starts as equilibrium. This being of the hero’s family all together and are shown through editing, cut and freeze frames. This foreshadows what main events may occur. This opening, as well as in other films is important part of a trailer because it allow the whole mood of the film to be set, it also allows the audience to choose a side and is a ggod example of Claude Levi Strauss' Binary Opposites Theory. The sound used doesn’t match the happy atmosphere. This coonotes to the audience that a turn of events changes everything.

Later on in the trailer, the audience gets to see what happens to the hero that makes him who he is. At 43 seconds into the trailer the enemy or more known as the villain is shown, however it isn’t clear to the audience. After this point a sting is introduced, this creates a climax and leads to an increase in the pace of the trailer. This is shown by the fast edits between shots and event that happen within the film.

At 57 seconds in to the trailer the soundtrack changes, as if to symbolise/coonote life or re-birth of a character known as the Punisher.  After that other sound techniques areis used, such as voice over from different characters, for example 1.36 seconds into the trailer the punisher’s catchphrase: ‘It’s not revenges, no, not revenge. It’s punishment’. After that point the soundtrack changes again, this connotesThe Punisher’s other personality.

The trailer doesn’t end in the classic way that all trailer do, in which they show the title and the release date. Instead the trailer ends with a long shot of the Punisher saying ‘Call me The Punisher’, and then ends with the logo. Unlike other trailer, The Punisher trailer doesn't hav a release date.

The Dark Knight teaser trailer

The Dark Knight is a 2008 superhero film directed, produced and co-written by Christopher Nolan. The institution logo for 'The Dark Knight' is DC. Based on the DC Comics character Batman, the film is part of Nolan's Batman film series and a sequel to 2005's Batman Begins. Christian Bale reprises the lead role of Bruce Wayne/Batman, with a returning cast of Michael Caine as Alfred Pennyworth, Gary Oldman as James Gordon and Morgan Freeman as Lucas Fox. The film introduces the character of Harvey Dent (Aaron Eckhart), Gotham's newly elected District Attorney and the consort of Bruce Wayne's childhood friend Rachel Dawes (Maggie Gyllenhaal), who joins Batman and the police in combating the new rising threat of a criminal styling himself the "Joker" (Heath Ledger).

Overall the film is set in Gotham city, where The Joker comes up with a plan to kill the batman; he does this by interrupts the meeting between the mob bosses and warning that Batman is unhindered by jurisdiction. The Joker issues an ultimatum that people will die each day unless Batman reveals his identity.

 He targets Dent at the fundraiser but Bruce hides him and also tries to assassinate Mayor Garcia during Loeb's memorial service but Gordon takes the bullet and seemingly dies.

 However, Dent and Rachel disappear. Batman confronts the Joker and learns each are in separate buildings filled with explosives. Batman finds Dent moments before the buildings explode, killing Rachel and scarring half of Dent's face.

Dent uses his burned lucky coin to decide the fates of those responsible for Rachel's death, killing some of the corrupt officials and mobsters involved.

The Joker gloats he has won, as the citizens of Gotham will lose their hope once Dent's rampage goes public. Batman leaves to find Dent as the Joker is taken into custody.

Dent lures Gordon to the building where Rachel died and holds his family hostage, as Batman confronts him. Dent judges the fates of Batman, himself, and Gordon's son with three coin flips.  It results in Dent’s death.

 The trailer doesn’t open with the iconic equilibrium, this is because 'The Dark Knight' is the sequel to 'Batman Begins' and the disequlibruim carries on from this into 'The Dark Knight'. It begins with an establishing shot of the landscape of Gotham city. The mise en scene of the shot includes buildings with a figure standing on the edge of one of them. This shot fades into tracking around the building while zoom in closer to the figure standing on the edge. The shot changes to a birds eye view when the figure jumps. Through this scene sound of beating of a drum with long pauses between each beats, after each beat the longer the pause. This builds up climax and allows the audience to feel more involved into wanting to learn more. After this shot an editing cut is used. Throughout the opening there is a sting until the figure jumps. This symbols the climax and after this point the pace will speed up.



The opening then leads on to showing the audience who made and distributed ‘The Dark Knight’. This being by Warner Bros Pictures and Legendary Pictures.  The colour scheme of this opening is of a range of different shades of blue. This foreshadows what the film’s mood will be like, the mood being gloomy. The background of this shot symbols the iconic way of how an explosion is see in films, revealing to the audience what genre of film it may be. The institution logo also allows the audience to refer to other film made by Warner Bros Pictures and Legendary Pictures and the quality of their films. In the opening there is the use of editing between the showings of the two distributes, fade out of the Warner Bros logo and continues into a fade in of the legendary logo.

Throughout the trailer there are fast editing cuts and theme soundtrack. There are three different key points within the trailer that use this. The first being of a mid-shot of the most iconic criminal mastermind ‘The Joker’ explains his plan to other criminals. However before this shot a voice over is used from the same character. The use of purple and green representing the villain is a good example of Claude Levi Strauss Binary Opposition theory, being good vs. evil and the concept of light vs. dark. The next two scenes show the disequilibrium of the film. This creates the mood of moral panic. This can be seen from the police guard running off in opposite directions, but also introduces Barths Enigma code to the audience. The explosion scene symbol the turning point within the trailer and the film, where events being to enhance, yet the sound used doesn’t connect with it.

In the mid-point of the trailer, the audience is shown another turning point, shown by the gun shot. Throughout the trailer, there are good examples of Claude Levi theory on Strauss Binary Opposition, good vs. evil. This shows the audience that these characters are the main focus. There is a sound bridge, of The Joker talking/voiceover, used between the three shot, on the blacked out screen. These three shots are mainly establishing shot and mid shot, this allows the audience to develop a relationship with the physical information provided.

Over all after this point in the trailer, it symbols the good fight back. This is shown through voice overs of Wayne/Batman and Harvey Dent. This shows their point of view and there is a use of Harvey Dent’s catchphrase: ‘The night is as dark as just before the dawn’ this symbols light, but foreshadow that he becomes a main target of the villain.

The trailer ends in the classic way that all trailers do, with the title of the film: ‘The Dark Knight’ then editing such as fade out and then a fade into the release date.Barthes enigma code is evident in this trailer. This reveals to the audience so part, but not all. In turn this will lead to the audience wanting to go and see the film. However between these two shot there is an extra scene added in to grab the audience attention, for one last chance to make the audience to go and see 'The Dark Knight'.

 

The Dark Knight is based upon chaos theory. Chaos theory is based on three different elements, chaos, order and chance. This can be seen through the characters, their relationship with one another and their roles within the plot of the film. Anyone who knows the comic will know about the characters and what they represent, in this film, The Dark Knight, The Joker= chaos, Batman= order and Two Face= pure chance. some ways, chaos may seem good and in some ways it may seem bad. some simple systems move from being very ordered, like a homeostatic system that tries to stay at the same level all the time to an oscillator (a single pendulumm swinging), to a complex oscillator at the "edge of chaos" and then on to full blown chaos.

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