Part one: trailers
Q1 are you male or female?
Male
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Female
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Q2 how old are you?
Under 15
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15 to 19
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20 to 24
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25 to 29
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30 to 34
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Over 35
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Q3what is your favourite genre of film? (Tick one or more)
Horror/ Thriller
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Action
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Science fiction
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Adventure
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comedy
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Romance
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Fantasy
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others
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Q4 how often do you watch films?
A few times a day
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A few times a week
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Once a week
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Once a day
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Once a month
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other
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(Please specify) …………………………………………..
Q5 what was the last film you saw in the cinemas?
………………………………………………………………………………………………….
Q6 how often do you watch trailers?
Less than once a month
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Once a month
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A few times a month
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Once a week
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A few times a week
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Once a day
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Few times a day
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Q7 how do you watch trailers? (Tick one or more)
On the television
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On the internet
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On DVD
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other
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(Please specify) …………………………………………..
Part two: film
posters
Q1 do you like to look at film posters?
Yes
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No
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Q2 what draws your attention to film posters the most? (Tick
one or more)
The main image
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Colours
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Film title
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Box office names
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Director’s name
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Institution logo
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Billing block
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Release date
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Other
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(Please specify) …………………………………………..
Q3 how often do you see film posters? (Tick one)
Less than once a month
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Once a month
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A few times a month
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Once a week
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A few times a week
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Once a day
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Few times a day
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Q4 does see a film poster affect your decision to watch a
film?
Yes
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No
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Part three: film
magazines
Q1 how did you first hear about the film magazine that you
buy?
Saw it in a newsagents/shop
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Saw advert in another magazine/newspaper
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Heard an ad about it on the radio
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Saw a link on twitter/face book
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A friend told you about it
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Other
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(Please specify) …………………………………………..
Q2 what would be your main reason for buying any film
magazine issue?
I always buy it
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cover story
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Other features mentioned on the cover
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Parents/someone else brought it for you
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Other
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(Please specify) …………………………………………..
Q3 When thinking about buying any film magazine. Which of
the following things influences your decision to buy?
Price
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A feature on the cover
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Free gifts
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Competitions e.g. win tickets
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Have read it before and enjoyed it
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Recommended by a friend.
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Q4 which of the
following film magazines do you read/buy?
Total film
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Empire
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None
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