Questionnaire

Part one: trailers

Q1 are you male or female?

	Male
	Female

 

Q2 how old are you?

	Under 15
	15 to 19
	20 to 24
	25 to 29
	30 to 34
	Over  35

 

Q3what is your favourite genre of film? (Tick one or more)

	Horror/ Thriller
	Action
	Science fiction
	Adventure
	comedy
	Romance
	Fantasy
	others

 

Q4 how often do you watch films?

	A few times a day
	A few times a week
	Once a week
	Once a day
	Once a month
	other

 

(Please specify) …………………………………………..

Q5 what was the last film you saw in the cinemas?

 ………………………………………………………………………………………………….

Q6 how often do you watch trailers?

	Less than once a month
	Once a month
	A few times a month
	Once a week
	A few times a week
	Once a day
	Few times a day

 

Q7 how do you watch trailers? (Tick one or more)

	On the television
	On the internet
	On DVD
	other

 

(Please specify) …………………………………………..

Part two: film posters

Q1 do you like to look at film posters?

	Yes
	No

 

Q2 what draws your attention to film posters the most? (Tick one or more)

	The main image
	Colours
	Film title
	Box office names
	Director’s name
	Institution logo
	Billing block
	Release date
	Other

 

(Please specify) …………………………………………..

Q3 how often do you see film posters? (Tick one)

	Less than once a month
	Once a month
	A few times a month
	Once a week
	A few times a week
	Once a day
	Few times a day

Q4 does see a film poster affect your decision to watch a film?

	Yes
	No

 

Part three: film magazines

 

Q1 how did you first hear about the film magazine that you buy?

	Saw it in a newsagents/shop
	Saw advert in another magazine/newspaper
	Heard an ad about it on the radio
	Saw a link on twitter/face book
	A friend told you about it
	Other

 

(Please specify) …………………………………………..

Q2 what would be your main reason for buying any film magazine issue?

	I always buy it
	cover story
	Other features mentioned on the cover
	Parents/someone else brought it for you
	Other

 

(Please specify) …………………………………………..

Q3 When thinking about buying any film magazine. Which of the following things influences your decision to buy?

	Price
	A feature on the cover
	Free gifts
	Competitions e.g. win tickets
	Have read it before and enjoyed it
	Recommended by a friend.

 

Q4 which  of the following film magazines do you read/buy?

	Total film
	Empire
	None

examples of shots

film poster DareDevil

 Unlike the other posters I have analysed, this Poster has maintained the common rooftop background that the audience associated with an action, fantasy and science fiction genre film. The colour scheme is made up dark colours main colour that attract the audience to the poster is red.

The main image is of the four main characters of the film. From the left to right, there is Bullseye, Elektra, Matt Murdock/Daredevil and Wilson Fisk / The Kingpin. This allows the audience to relate and to familiarise themselves with characters.

Another way in which the audience can familiarise themselves with the characters and the cast members, is through the use of box office names, like Ben Affleck, Colin Farrell and Jennifer Garner. This allows the audience to identify themselves with who the cast members are, also targets audiences who have enjoyed other film which they have starred in, for example if a part of the audience enjoyed other film which Colin Farrell starred in, such as Hart's war in 2002 and Phone booth in 2002, then they would be attracted to DareDevil through see his name.

There is also a billing block and the director’s name used in the same way and shows the audience the quality of the film.

The poster contains the institution logos and the release date. The institution logos allow the audience to relate to the trailer. Also that the poster be based on action, fantasy and science fiction film it will have a Marvel or DC institution logo which in turn allows the audience to see that the film presents the comic book series.